Tuesday, October 19, 2010

Gridweek Day 2: Consumer Engagement

Today's overall topic is "Consumer Engagement" -- how to engage the consumer in this process called the Smart Grid. As noted by Anto Budiardjo (GridWeek producer) this morning, consumers generally don't think about electricity. And Smart Grid has to be a positive factor in their (our) lives or it simply won't go.

Much of what has been touted as "Smart Grid" has not been well thought out or considered, and misperceptions abound. A couple of months ago I caught up with an old friend, a Seattle-area radio talk show host, and mentioned that I was working on the Smart Grid. "Oh, that thing where they'll come into my house and turn off the A/C," he responded. When I explained that that was one model but that what I was working towards was a system that would provide information to the consumer and let him make the decisions on power usage, he became more interested.

It should be an interesting day ahead, with three different tracks on this topic.

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